Going into this project, we know that users are looking for the class schedule, pricing, and dates of upcoming events. I will display tournament results, recent posts and a pinned article on the main page. My goal is to use bright colors and optimal positioning to make it easy to find this information.
My target audience consists of female users between the ages of 25 and 34 with one or more children. The martial arts gym has a large demographic of children and will focus on targeting parents who are looking for activities for their children.
The school has students from several cities and school districts surrounding the location. There is a single class for students between the ages of 5 and 6 and several classes for children 7 years old and up. Based on these statistics, I am identifying the following challenges:
The information on this website should be accessible to everyone. I must ensure that all best practices are being observed to the best of my ability.
Seasonal sports are indirect competitors to martial arts schools. Parents may be unable to bring children to traditional sports and martial arts classes. A comparison of price and value would be beneficial to help parents decide.
There has been an increased amount of Spanish speaking parents looking for information about classes for their children. I must ensure that the information is translated and available.
Parents between the ages of 25 and 34 and have one or more children. Our study will focus on creating a strong website structure to let new leads find the information they need to sign up for martial arts classes. Let's meet our persona...
Claire wants to find out more information about classes for her child. She does not want to commit to a contract since she doesn't know if her child will like the sport. She doesn't know anything about martial arts and is concerned that it will be expensive.
|ACTION||Search for local karate school||Skim the website||Review pricing and schedule||Find out how to sign up|
|Improvement Opportunities||Make sure that the sitemap has the pricing and schedule page||Have an information hierarchy that places the most important items on top||Have a question and answer section about which class would be best for students of a particular age||Build a dedicated page on how to enroll with answers to common questions|
Even though the Registration form is available, Claire is unsure how to enroll. I must make sure we do not lose the lead and guide the user through the process.
The usability studies helped drive the dynamic class schedule that shows which classes are appropriate and for which ages. The quick links at the top allow parents to quickly find the schedule, dues, and waiver.
This fun design uses colorful gradients on a light background to draw attention to the most important components. A large hero with an isolated image stands as a call-to-action that differentiates this martial arts school from the rest. The most important, lead-generating links are below the hero to give students and parents access to the most important links. Another section shows recent competition successes and related news. The schedule allows users to select the age of their child and the appropriate class times are highlighted. A small question and answer is below the schedule that answers the most common questions. Finally, the contact page has a map, important links, and several contact options. Other tools include online payment, automatic payments, upcoming events, and more. A consistent theme of color, design, and imagery gives this website an interesting look and strong online presence.